The Ankeny, Iowa, community is mourning the loss of Marla Earp, beloved owner of XoXo Gift and Home, who passed away on Saturday, July 11. Her passing has deeply saddened family, friends, customers, fellow small business owners, and the countless people whose lives were brightened by her kindness, creativity, and infectious enthusiasm.
Marla was much more than a business owner. She was a passionate supporter of local artisans, a generous mentor, and a welcoming presence whose gift shop reflected her joyful personality. Filled with unique treasures, vibrant colors, and thoughtful gifts, XoXo Gift and Home became an extension of Marla herself—a place where visitors felt inspired, valued, and at home.
Many local makers credit Marla with encouraging their dreams by offering them space to showcase their work. Her willingness to promote small businesses and celebrate the talents of others earned her admiration throughout the community. Friends and fellow entrepreneurs remember her as someone who was funny, compassionate, easy to work with, and always eager to help others succeed.
Just weeks before her passing, Marla had enthusiastically planned a “Christmas in July” event at her store. Although those who loved her never imagined the gathering would take place under such heartbreaking circumstances, the event continued in her honor—a reflection of the joy, determination, and community spirit she embodied. Those closest to her believe it was exactly what Marla would have wanted.
Heartfelt appreciation has also been expressed to the dedicated XoXo Gift and Home staff, whose commitment and strength helped keep the store open during an incredibly difficult weekend. Their efforts stand as a testament to the close-knit community Marla built through years of friendship, encouragement, and unwavering support.
Tributes continue to pour in from customers, friends, and fellow business owners, many sharing stories of Marla’s warmth, generosity, and unforgettable personality. Though her time with them feels far too short, they say her influence will endure in every act of kindness, every creative endeavor, and every smile inspired by the memories she leaves behind.
Marla Earp’s legacy lives on through the business she lovingly created, the people she uplifted, and the countless lives she touched with her vibrant spirit. She will be remembered with deep love, profound gratitude, and lasting admiration by all who had the privilege of knowing her.